Age Demands Action 2012: The biggest yet!

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1 October marks the UN International Day of Older Persons and a very exciting time for HelpAge. Today sees older campaigners take action across the world for our Age Demands Action campaign, the launch of a landmark report on ageing, and the creation of our 60 over 60 list of inspirational older people. Find out how to make your nomination below!

We hope you enjoy reading this special 1 October issue. Please share it with your friends and family and encourage them to sign up for their own copy.

An Age Demands Action campaigner in Albania. (c) HelpAge International

Age Demands Action 2012: The biggest yet!

This year’s Age Demands Action (ADA) is the biggest yet. Today, on the UN International Day of Older Persons, 61 countries are taking part in the sixth year of the campaign, with Macedonia, Mauritius and St Vincent joining for the first time. Over 60,000 campaigners are taking action and meeting Ministers, Presidents and local authorities across the world.

Activists and ADA leaders are demanding that their rights to healthcare, pensions, jobs, social services and much more are respected. They are also calling for an end to elder abuse. With marches, meetings, human chains and events happening worldwide, we expect to reach over 50 million people with our message.

ADA campaigners around the world have also been taking part in our global photo action to show that older people are active members of society. You can see their photo messages in our “Acting my age” gallery.

Find out how you can leave your own photo message!

Read more about exciting in-country action on our ADA map.

Ageing in the Twenty-First Century: A Celebration and A Challenge

Ageing in the Twenty-First Century

To support Age Demands Action and mark International Day of Older Persons, HelpAge and the United Nations Population Fund (UNFPA) have launched the landmark report, Ageing in the Twenty-First Century: A Celebration and A Challenge.

The report includes, for the first time, older people’s opinions from 36 countries. It also includes new data, anageing infographic, success stories and recommendations to encourage countries to unlock the potential of the world’s ageing population and ensure older people are heard at all levels.

Watch our Ageing in the Twenty-First Century film.

Nominate an older person who inspires you for our 60 over 60 list!

60 over 60: Nominate now!

Perceptions of the world’s “age burden” are outdated. Older people can be athletes, political leaders, innovators, entrepreneurs, caregivers and activists who are contributing to society more than ever before.

These contributions will become increasingly important as the world grows older – a phenomenon that is happening in nearly every country and region.

To honour the world’s older people and supplement the Ageing in the Twenty-First Century report, HelpAge and UNFPA are creating a list of 60 inspiring and influential older people over 60, and we need your help!

You can nominate yourself, or an older person you admire, beginning today by:

  • visiting to submit a photo and short story telling us in up to 150 words about the nominee’s accomplishments and qualities.
  • posting an image to the UNFPA or HelpAge Facebook wall with a short text of up to 100 words.
  • sharing a tweet of 140 characters or less, using the #60over60 hashtag

Nominations will close on 23 November 2012.

Mama Rhoda, an activist from Kenya, will be at the European Union on 4 October. (c) HelpAge International/Benedicte Desrus

Make it Ageless at the EU

On 4 October, HelpAge campaigners from Europe and Kenya will meet officials at the European Union in Brussels asking the EU Development Cooperation to become age-friendly, as part of our Make it Agelessmovement!

Over the past three years, we have been raising voices, building awareness and showing intergenerational solidarity in Europe with older people in developing countries.

This is an opportunity for our Age Demands Action campaigners to shine!

The event will be chaired by Thijs Berman, a MEP from the Netherlands, and we will have a special guest speaker from Kenya.

You can support the campaign — sign the Make it Ageless petition now!

Kulumkan hands over the ADA petition at the UN. (c) HelpAge International

ADA campaigners in New York

Age Demands Action does not just take place on 1 October. Throughout the year, older people have been campaigning for their rights.

For example, ADA campaigners were present at the Open-ended Working Group on Ageing (OEWG) in New York in August.

Kulumkan Shabdanbekova, a campaigner from Kyrgyzstan, presented 56,794 ADA petition signatures to Ivan Šimonović, the UN Assistant Secretary-General for Human Rights and Head of the Office of the High Commissioner for Human Rights.

Thanks to campaigners like you, change is already happening. The Chair of the OEWG noted that: “Promoting and protecting human rights as essential elements for creating an inclusive society in which older persons participate fully and without discrimination, continues to be an issue of interest and importance to Member States.”

Watch Kulumkan speak about older people’s rights and the difference Age Demands Action is making.


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